We use keywords to navigate through search engines and find the most relevant search results. All online searches begin with a keyword or keyphrase. Most of the organic traffic that you get to your website is generated by terms that people search for in search engines.
When you have high search volume and high conversion rate you will automatically increase your sales. And if you don’t sell, you can use your website to increase awareness and reach a larger audience.
There are different keywords that serve different purposes. But the primary purpose of using proper keywords is to increase the organic traffic of the website and increase the conversion rate.
If you can strategically determine how to place the right keywords on your website, you will be able to rank higher in search engines and attract more organic traffic. Creating an article with the right mix of natural keywords and interesting content can attract more users and improve search rankings.
But how do you find the right keywords and what’s the best way to apply them to your blog post?
Here we will discuss how you can do proper keyword research and get more organic website traffic using free SEO tools.
What are keywords?
What are keywords in SEO?
Before we continue, let’s take a minute to understand what a keyword actually is.
In terms of SEO, keywords are your primary focus words that can be used to describe your topic. It can be a phrase (long tail keyword) or just one word that defines the overall topic of your article.
When we search Google, we usually type keywords to find the most relevant results for our search query. Instead of writing the entire query, you can just type a few words, and the search engine will understand and navigate you to the right pages on the Internet.
It makes it easy for users to find information. Google and other search engines constantly change their algorithms to help their users find better answers in less time. Google tries to make its search process more efficient by using deep learning and AI.
Previously it used to be your keywords and keyword density that helped you rank on Google. But there are more than 200 ranking factors that Google takes into account before indexing a page.
While keywords are still a big factor, you need to focus on other aspects of on-page SEO as well.
Keyword research
How to do keyword research for SEO
Keyword research may seem like a very easy process from afar, but when you dive deeper it is very complicated. In keyword research, you don’t just pick random words to go with your blog post and make it look fancy.
You need to have a good understanding of your target audience and how they engage with you. You need to have a conversion goal. You need to find out how and why your users find your content, services or products.
Knowing all these will help you make a good keyword strategy and you will be able to reach your target audience easily.
When we do keyword research our primary focus is to discover the 7 most important statistics:
Keyword trends
Searched for keywords in your niche
Search volume for these keywords
Competition for search keywords
area of these findings
The format of the search query
cost per click (CPC)
Finding out all this data will help you create the best keyword strategy. It helps you achieve your business goals and understand your audience better.
Here we will discuss all the free SEO tools that you can use to retrieve this information and put it to good use to create a successful keyword strategy. But first, let’s understand why keyword research is important in 2021 and why you should have a keyword strategy.
Why Keyword Research Matters in 2022
Importance of keyword research in SEO
Perfecting a keyword strategy should be the first step for on-page SEO. Keyword research can be very effective for your business or organization if implemented properly.
It complements your other SEO strategies. Keyword research not only impacts your content writing but also boosts your on-page SEO, email outreach, and content promotion. This is the easiest way to reach your target audience and increase your website traffic. This is why keyword research becomes the first priority when it comes to creating a successful SEO campaign.
Keyword research is one of those SEO techniques where you can see huge changes in your website traffic without spending any money. All you have to do is target the right keywords and wait for your page to be indexed. Especially if it’s a low-competition niche keyword that you get traffic from
which is fashionable. This will help you make a proper SEO strategy and you will be able to act accordingly. With all the data you can uncover with keyword research, you have plenty of opportunities to find information that will help you optimize your website and beat your competition.
By using keyword research, you can understand what your target audience is searching for and why. Understanding your audience better will help you create a more effective SEO strategy and give you a better idea of how to optimize your website to suit your audience. Plus, you can start curating the content your audience is looking for.
Keyword research pays off
Most SEOs and bloggers don’t want to spend time researching keywords. Because it takes so much time, they just skip the research part and dive into the implementation. Sometimes this can work in your favor, most of the time you will have a hard time driving organic traffic to your website.
Before you start planning your SEO campaign, you need to understand your content and niche so that you can better understand the market you are targeting. You need to figure out who your users are and how you want them to interact with your website.
Yes, keyword research takes time, but it can help you improve rankings, increase site traffic, and find an attractive audience.
Search for keywords in SEO
The first step to keyword research is finding keywords. Not “best keywords”, but random keywords within your niche. It helps you choose topics to write about and helps you create great headlines. This is the easiest way to find topics of interest to your customers. By using these niche keywords, you can come up with ideas to write about.
After you find all the relevant keywords, you can decide which ones you want to target based on all the data you found before the keyword research.
Here we will talk about how you can generate a list of keywords and use them correctly in your blog or website. First, let’s talk about how you can choose interesting and profitable topics.
Let’s say you have a digital marketing agency and you need some good articles to attract more clients. So what are the topics you can write about?
You can probably write about
Social Media Marketing Agency
Digital Marketing vs. Traditional Marketing
Social media marketing for small businesses
Effective digital marketing strategy.
Digital Marketing for Beginners
High CPC Adsense Keywords
Facebook Marketing Strategy
Now that you do keyword research, you’ll understand which of these topics people are searching for and how they’re trending. You will also know which of these topics have the highest PPC and conversion rates. In addition, you will also get an idea of the search volume for these keywords. Once you have gathered all this data, you can easily choose which of these topics to write about.
Search for topics and keywords
How to find keywords
The purpose of keyword research is to find out what our customers are searching for and why. This will help you create a more effective marketing strategy and achieve your business goals. Keyword research is the least expensive way to attract more customers.
There are thousands of topics to write about anywhere. But only some of these themes are frequently searched by users and are profitable. Each of these topics appeals to different audiences and has different potential outcomes. Some themes can convert website visitors into customers and others can help you get leads. There are also topics that are information only.
So how do you find out what topics people in your niche are searching for and what to write about?
Google Autocomplete
Google autocomplete is one of the easiest ways to find topics and keywords. It is a feature within the Google search engine that helps users easily find the queries they are looking for. It makes the search process much faster by completing the searches you start typing.
Google AutoComplete uses AI to create predictions that help people save time by letting them quickly complete searches they’ve already started. This is a very useful feature for content creators and SEOs. Google AutoComplete was introduced to make the search process more efficient so that users can perform quick searches and explore the Internet. This autocomplete has been a game changer for all search engines. Websites like Quora and Wikipedia have also incorporated this search function.
Related searches clicks and impressions.
Reddit
Reddit is another popular social media platform with 430 million monthly users. It is a web content rating and social news aggregation site that allows users to post links, text posts, images, and videos, which are then upvoted or downvoted by other members. Millions of posts are published daily and many of these posts have high engagement. Due to high engagement and trending topics, it is a great platform for finding keywords.
All you need to do is find subreddits that are relevant to your niche and start searching for topics and topics that people are discussing. You can also see discussions with many comments or upvotes. You can also use Reddit’s keyword research tools to find keywords from a specific subreddit.
Wikipedia
Another key component of keyword research is Wikipedia, which is often overlooked by SEOs. Using Wikipedia can help improve your overall SEO and help you find untapped topics. You can find millions of topics written by industry experts and search for keyword opportunities using Wikipedia Search.
To get started, go to Wikipedia and enter a detailed search term. Then find the “Contents” section of the page. The page will have sub-topics listed in the “Contents” section discussed. You can use these subheadings and other keywords to find content ideas.
Youtube
When it comes to keyword research, you can’t ignore YouTube. It’s a gold mine to write about to find keywords or titles. You can search widely and find relevant video topics that people are interested in. YouTube can give you a different SEO perspective because you can understand what video topics people are typically searching for. You can find videos that your audience might find interesting and find relevant keywords that are trending.
Bing search
When it comes to SEO, the first thing that comes to mind is Google. We optimize our website to try to rank for Google and often ignore Bing as a search engine. What we tend to forget is that Bing owns 8.34% of the search engine market share and has a huge audience. If you ignore Bing and don’t want to use it as your default browser or search engine, you can use it to find keywords and topics to write about.
Keyword search tool
There are many free and paid SEO tools available to help you do proper keyword research. With these tools, you can create a more effective SEO strategy and write content that is not only engaging but also ranks high on Google.
Here we will discuss some of the most useful and noteworthy SEO and keyword research tools that all digital marketers and SEOs should be familiar with…
